This is the era of brand activation and creating marketing messages across platforms is imperative. With Digital marketing being the new ‘in’ thing, creating solutions spanning across social media platforms is the smart thing to do.
Blogs are an important and indispensible tool for ‘spreading the word’ in the digital world. With a huge chunk of the target audience being highly social media savvy, the influence of blogs on their buying preference and decision is immense. Their power of creating credibility and loyalty is indisputable. Some companies have made fortunes and created strong, emotionally connecting brands through blogs. Start-ups, entrepreneurs as well as established brands are making the most of this platform to achieve their desired goals.
The talk would discuss how blogs can be integrated into the overall marketing strategy and leveraged to achieve high results. You would learn how, as a brand marketer or an entrepreneur, you can use WordPress to develop your company’s credibility and power your brand’s success.
